In fact, that’s how this recipe came to be
After years of working on the creative side of the food industry and amassing a portfolio of provisions, the concept of a virtual platform for food creatives evolved inside the mind of Marta Fowlie, aka Food Polka. She wanted to connect food creatives of the world with those in need of food content. As her ideas grew, the concept behind Phoode was eventually born…
A creative and sociologist in one
Fowlie always possessed an interest in the human response to food visuals. She knew that images have the power to educate, entertain, communicate, and tell important social stories. While working as a creative, she realized that the culinary world in particular was going through something of a visual revolution. With the need for delicious images, words, and ideas growing around the world, she saw the need for a platform dedicated to food creatives.
As the Creative Food Officer at Phoode
Marta knew that wanted to cook up a completely new way of acquiring and promoting food visuals in a highly organized and convenient manner. She also knew that she wanted to offer something that made quality food photography and food-related visual content affordable and accessible to small and medium-sized businesses. But most of all, she wanted to give talented (but under-represented) creatives like food photographers, designers, and illustrators, a chance to show off their talents.
Phoode merges curiosity with ingenuity
Phoode offers an original, educated, pragmatic, and systematic approach to the production of food visuals. The end result is a one-stop-shop where both – food businesses and food creatives can learn and find what they need. Phoode offers everyone a seat at the table and serves professional, creative food content and opportunity on a silver platter.
Potatoes have pretty eyes and carrots look good in orange, but Phoode is about more than that
At Phoode, food is about more than taste or looks. We value culture, family, friendship, comfort, nourishment, fun, inspiration, and education that food has to offer us.