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The Lost Art of Reading Data in Food and Beverage Marketing (Not Looking at It)
Published: August 02, 2026 by: Marta Fowlie
Focus Area: Food Marketing
Blog segment: From the Founder of Phoode
Tags: Beverage CPG, cpg, CPG Consumer Market Research, CPG data, CPG marketing, Food CPG
Content Format: Opinion
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6
Would Your Food and Beverage CPG Brand Survive Without Paid Ads?
Published: December 29, 2025 by: Marta Fowlie
Focus Area: Food Marketing, Food Marketing Advertising, Food Marketing Branding, Food Marketing Influencer
Blog segment: From the Founder of Phoode
Tags: Beverage CPG, cpg, CPG Branding, CPG marketing, Fad CPG Product, Food CPG, performance marketing, social ads
Content Format: Opinion
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How Genuine Creativity Works: Breaking Free from Mediocrity of Modern Marketing
Published: August 18, 2025 by: Marta Fowlie
Focus Area: Food Marketing, Food Marketing Branding
Blog segment: From the Founder of Phoode
Tags: Beverage CPG, cpg, experiential CPG marketing, Food CPG
Content Format: Creative Market Trends Food
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Food and Beverage Branding with Personality: Dare to Be Different
Published: July 10, 2025 by: Marta Fowlie
Focus Area: Food Marketing, Food Marketing Advertising, Food Marketing Branding
Blog segment: From the Founder of Phoode
Tags: Beverage CPG, cold drink, cpg, Food CPG, Liquid Death
Content Format: Opinion
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CPG Brands: Don’t Treat Humans as Machines for Consuming your Food and Beverage Products 🤖🍭
Published: July 30, 2024 by: Marta Fowlie
Focus Area: Food Marketing, Food Marketing Advertising, Food Marketing Branding, Food Marketing Influencer, Food Photography Product, Food Research Market
Blog segment: From the Founder of Phoode
Tags: Beverage CPG, children, cpg, Food CPG, kidds food
Content Format: Opinion
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The Food and Beverage Marketers Scarcity Mindset Breeds Scarcity of Results
Published: June 26, 2024 by: Marta Fowlie
Focus Area: Food Marketing, Food Marketing Branding, Food Marketing Influencer, Food Photography Advertising, Food Photography Commercial
Blog segment: From the Founder of Phoode
Tags: Beverage CPG, content marketing, content strategy, cookware, cpg, Food CPG
Content Format: Opinion
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The Commoditization of Food & Beverage CPGs: A Critical Look at Modern Food Branding
Published: April 23, 2024 by: Marta Fowlie
Focus Area: Food Design, Food Marketing, Food Marketing Advertising, Food Marketing Branding
Blog segment: From the Founder of Phoode
Tags: Beverage CPG, beverage packaging, beverage startup, content marketing, cpg, food advertising, Food CPG, food innovation, food marketing, food startup, foodtech
Content Format: Opinion