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Food and Beverage Branding with Personality: Dare to Be Different
Published: July 10, 2025 by: Marta Fowlie
Focus Area: Food Marketing, Food Marketing Advertising, Food Marketing Branding
Blog segment: From the Founder of Phoode
Tags: Beverage CPG, cold drink, cpg, Food CPG, Liquid Death
Content Format: Opinion
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CPG Brands: Don’t Treat Humans as Machines for Consuming your Food and Beverage Products 🤖🍭
Published: July 30, 2024 by: Marta Fowlie
Focus Area: Food Marketing, Food Marketing Advertising, Food Marketing Branding, Food Marketing Influencer, Food Photography Product, Food Research Market
Blog segment: From the Founder of Phoode
Tags: Beverage CPG, children, cpg, Food CPG, kidds food
Content Format: Opinion
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The Food and Beverage Marketers Scarcity Mindset Breeds Scarcity of Results
Published: June 26, 2024 by: Marta Fowlie
Focus Area: Food Marketing, Food Marketing Branding, Food Marketing Influencer, Food Photography Advertising, Food Photography Commercial
Blog segment: From the Founder of Phoode
Tags: Beverage CPG, content marketing, content strategy, cookware, cpg, Food CPG
Content Format: Opinion
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The Commoditization of Food & Beverage CPGs: A Critical Look at Modern Food Branding
Published: April 23, 2024 by: Marta Fowlie
Focus Area: Food Design, Food Marketing, Food Marketing Advertising, Food Marketing Branding
Blog segment: From the Founder of Phoode
Tags: Beverage CPG, beverage packaging, beverage startup, content marketing, cpg, food advertising, Food CPG, food innovation, food marketing, food startup, foodtech
Content Format: Opinion
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Coca-Cola’s Creative Triumph Over the Monotony of Rows of Soda Cans at Erewhon’s Market
Published: April 15, 2024 by: Marta Fowlie
Focus Area: Food Design, Food Marketing, Food Marketing Advertising, Food Marketing Branding
Blog segment: From the Founder of Phoode
Tags: beverage, Beverage CPG, beverage packaging, beverage startup, coca-cola, cpg, Food CPG, foodtech, soda, soda bottles
Content Format: Opinion
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3 reasons why food and beverage CPG brands don’t see ROI on their content marketing
Published: March 17, 2023 by: Marta Fowlie
Focus Area: Food Marketing, Food Marketing Advertising, Food Marketing Branding, Food Marketing Influencer, Food Research Market, Food Video Creative Direction
Blog segment: From the Founder of Phoode
Tags: Beverage CPG, cookware, cpg, Food CPG, high ROI content, kitchenware props
Content Format: Tips & Advice
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Cereal Reimagined: Yuri Benitez for Kellogg’s of Mexico
Published: July 22, 2022 by: Wonderful Machine
Focus Area: Food Photography Lifestyle, Food Photography Product
Blog segment: Food Photography Job Market
Tags: cereal, cpg, Kellogg’s, Yuri Benitez
Content Format: Creative Process
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Tea Time: Michael Marquand for Pure Leaf
Published: July 14, 2022 by: Wonderful Machine
Focus Area: Food Photography Advertising, Food Photography Lifestyle, Food Photography Product, Food Styling Beverages
Blog segment: Food Photography Job Market
Tags: cpg, Michael Marquand, Pure Leaf, tea
Content Format: Creative Process
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Food Photographer Jason Little Returns to Childhood with his images for GOODLES
Published: January 24, 2022 by: Wonderful Machine
Focus Area: Food Photography Still Life
Blog segment: Food Photography Job Market
Tags: cpg, GOODLES, Jason Little, macaroni and cheese
Content Format: Food Photography Job Market