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The Commoditization of Food & Beverage CPGs: A Critical Look at Modern Food Branding
Published: April 23, 2024 by: Marta Fowlie
Focus Area: Food Design, Food Marketing, Food Marketing Advertising, Food Marketing Branding
Blog segment: From the Founder of Phoode
Tags: Beverage CPG, beverage packaging, beverage startup, content marketing, cpg, food advertising, Food CPG, food innovation, food marketing, food startup, foodtech
Content Format: Opinion
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Coca-Cola’s Creative Triumph Over the Monotony of Rows of Soda Cans at Erewhon’s Market
Published: April 15, 2024 by: Marta Fowlie
Focus Area: Food Design, Food Marketing, Food Marketing Advertising, Food Marketing Branding
Blog segment: Trends in Food Advertising
Tags: beverage, Beverage CPG, beverage packaging, beverage startup, coca-cola, cpg, Food CPG, foodtech, soda, soda bottles
Content Format: Opinion
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The High Cost of Low Budget Food Video Productions: A Cautionary Tale
Published: March 13, 2024 by: Marta Fowlie
Focus Area: Food Video, Food Video Creative Direction, Food Video Production, Food Video Set Design, Tabletop Direction
Blog segment: From the Founder of Phoode
Tags: Beverage CPG, cooking video, Food CPG, tabletop
Content Format: Behind the Scenes, Opinion, Tips & Advice
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DP Steven Moses on Making Engaging Food & Beverage Video Content with Motion Control Camera Robots
Published: July 12, 2023 by: Phoode
Focus Area: Food Video, Food Video Creative Direction, Food Video Production, Tabletop Direction
Blog segment: Phoode Client Case Studies
Tags: Beverage CPG, fast casual, fast food restaurant, fastfood, Food CPG, food marketing, podcast, Steven Moses
Content Format: Industry Event Announcement, Podcast
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Appetite Appeal in Food Photography: The Lost Art That Has Driven Billions in Food Product Sales
Published: May 25, 2023 by: Marta Fowlie
Focus Area: Food Marketing, Food Marketing Advertising, Food Photography Advertising, Food Photography Commercial, Food Photography Product, Food Research Market, Food Styling
Blog segment: Trends in Food Advertising
Tags: Appetite Appeal, Beverage CPG, fast food restaurant, Food CPG
Content Format: Creative Market Trends Food
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The principles of trouble-free content marketing and advertising for food & beverage brands
Published: April 19, 2023 by: Marta Fowlie
Focus Area: Food Marketing, Food Marketing Advertising, Food Photography Advertising, Food Research Market, Food Styling
Blog segment: Trends in Food Advertising
Tags: Beverage CPG, content marketing, false advertising, Food CPG
Content Format: Creative Market Trends Food, Tips & Advice
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3 reasons why food and beverage CPG brands don’t see ROI on their content marketing
Published: March 17, 2023 by: Marta Fowlie
Focus Area: Food Marketing, Food Marketing Advertising, Food Marketing Branding, Food Marketing Influencer, Food Research Market, Food Video Creative Direction
Blog segment: Trends in Food Advertising
Tags: Beverage CPG, cookware, cpg, Food CPG, high ROI content, kitchenware props
Content Format: Tips & Advice