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Bakpia Salted Egg
Published on: December 29th, 2025
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Yosef K
Yogyakarta, Indonesia
User Professional Area
Food Marketing Influencer / Food Blogger / Vlogger / Foodie / Food Enthusiast
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Food Bloggers / Influencers / Enthusiasts
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Salted Egg Dessert called Bakpia

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Salted Egg Dessert called Bakpia

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Salted Egg Dessert called Bakpia

One of the projects I worked on was for a bakpia brand in Yogyakarta that launched a new flavor variant: salted egg. Through this project, I learned that executing bakpia requires close attention to the details of the filling, similar to how mooncakes are crafted, as they share similar characteristics. It was important to clearly highlight the mung bean and salted egg elements to strengthen the visual, so people could immediately understand that the product represents the salted egg flavor just by looking at the photo.

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