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The best thing about working on this project, and I can say it's similar with most projects, is hearing the story behind the business. Who are they? Why did they start their brewery? Who are they here to serve? All of this information helps us create a brand that attracts the right people and builds the right community. And when we do that, the business will thrive. Basecamp Brewing wanted a reflection of their Sierra Nevada roots and wanted to bring that story and experience to their customers through their beer.
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