BJ’s Restaurants Beyond Beer Commercial Spot
Published on: April 2nd, 2024
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Food P
Los Angeles, United States
User Professional Area
Director / Food / Beverage Photographer / Food / Beverage Stylist
User Group
Food Creatives / Artists / Talent

I was tasked with preparing special beer and lemonade mockups for BJ's Restaurants Commercial spot "Beyond Beer". The hard lemonade had to remain stable and not spill during shooting and rapid movements. I was also responsible for the beers and food's look and fresh feel on set and staging everything around it. Cheers!

To prepare stable liquids suitable for imparting movement and testing camera tools, it's essential to develop the right formula that maintains its integrity over time, without melting, spilling, or shifting inside the glass.

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