Diet Coke Packaging
Published on: October 22nd, 2020
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Cheryl R
Needham, United States
User Professional Area
Designer
User Group
Food Creatives / Artists / Talent
Creative Style

When Diet Coke changed its tagline to “Taste It All", it was to convey to consumers that although the beverage was a diet drink, it still had all of its flavor. After exploring a variety of alternatives, I developed an integrated graphic approach that would stand alone as well as compliment the existing Diet Coke logo. “One Awesome Calorie” was created as a separate unit with reduced visual dominance. These graphics were applied to all packaging worldwide as well as to television ads, collateral and in-store displays.

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