This Estela's Fresh Mex logo and sign was a product of Iowa City’s CoSign Project, a program started by the American Sign Museum designed to revitalize neighborhoods through creative sign-making. Estela’s Fresh Mex specializes in “fresh food made quick with love”, serving fresh and quick Mexican cuisine. The logo design was a collaborative project to give Estela’s a fresh look. I also worked with sign fabricators to design the external projecting sign, bringing more vibrance to the community and increasing visibility and exposure for the restaurant.
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