Goldbelly TV was a passion project of CEO Joe Ariel for years. I along with the rest of the team at Goldbelly Studios were responsible for bringing this passion to reality. The new initiative merged Goldbelly's signature shopping experience with premium video content from top chefs and food makers all across the country, allowing viewers to seamlessly order the foods they discover right to their doorstep straight from the video platfor. As director, I oversaw all tabletop shots, plus many merchant demos, and field shoots. This project spanned over 600 restaurants from almost every state in the U.S. including celebrity chefs like Martha Stewart, Ina Garten, Daniel Boulud, and Michael Simon.

On this massive project, I continued to strengthen my ability to work within smaller budgets and still creating high end looking content.