Icarus Sandwich Shop is a classic, east-coast-inspired sandwich shop offering cold cuts and warm sandwiches inside a hundred-year-old renovated bakery. For Icarus, the challenge was to create a strong set of images to help establish the brand for local and nationwide attention. PR requested assets of every sandwich as well as textures of the restaurant and portraits of the shop’s owners. I made a content library they could pull from that showed sandwiches in hand (to emphasize the size and value of the offerings), textures of ingredients all made in house (like the roasted red pepper spread, pesto, and whipped goat cheese shown below), portraits of the shop managers, exteriors and interiors, and merch on-figure.
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