Lura’s Kitchen cookie mix branding images
Published on: May 6th, 2022
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Food P
Los Angeles, United States
User Professional Area
Director / Food / Beverage Photographer / Food / Beverage Stylist
User Group
Food Creatives / Artists / Talent
Collaborator

I created these branding images for Lura's Kitchen's cookies baking mix brand. Images were for the brand's website + various print and digital marketing collaterals. Clients came with the general idea of what the images should feel like and the statement "you buy the sizzle, not the steak." I helped Lura's Kitchen refine the concept and bring out the product's natural appeal, emphasizing its texture, ingredients, and flavor profiles.

Food Polka handled all creative, production, and postproduction aspects of creating images: directing, food styling, food photography, prop styling and retouching. In addition, we hired photographer Ricardo Mora to help with the execution of the concept.

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