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Petco - Wholehearted - Cat Poke Bowl - Tuna and Shrimp
Published on: July 13th, 2026
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This project became as much an engineering exercise as a food styling assignment. Because the product's natural appearance did not produce the clean, defined cross-section required for packaging, I designed and built a custom mold that allowed each layer to be constructed individually using the exact proportions of tuna, shrimp, rice, pâté, and seaweed specified by the client. Once assembled, the mold could be carefully removed on set, revealing a perfectly formed cross-section ready for photography. Achieving that result required extensive experimentation with temperature, as each ingredient behaved differently under studio conditions. Maintaining the ideal working temperature was essential for preserving clean edges, structural integrity, and realistic texture throughout the shoot. I also developed a custom finishing tool that allowed me to refine the camera-facing surface without disturbing the delicate layers, ensuring every ingredient remained clearly defined while accurately representing the finished product. I love projects that require inventing solutions rather than relying on standard techniques. This assignment challenged me to combine creativity, engineering, and precision to create imagery that was both visually beautiful and faithful to the product.
This project fundamentally changed how I think about food styling. Rather than approaching the work purely from an artistic perspective, I learned to engineer repeatable processes that could consistently produce identical results under commercial production conditions. Designing custom molds, developing specialized tools, and carefully controlling temperature taught me how fabrication, material behavior, and process refinement can be just as important as composition and styling. It reinforced that successful commercial food styling often depends on building systems that solve complex visual problems while maintaining complete authenticity.
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