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Petco Wholehearted - Limited Ingredient Diet - Duck and Sweet Potato
Published on: July 13th, 2026
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Creative Style
Duck has a rich color, distinctive texture, and natural sheen that require a thoughtful styling approach to keep the product looking fresh and authentic. My goal was to highlight those qualities while creating a composition that felt clean, balanced, and approachable. Every ingredient was carefully positioned to support the packaging design and communicate the product's premium quality at first glance. I enjoy collaborating on projects where every visual detail contributes to a stronger brand story.
Working with duck reinforced the importance of highlighting the natural characteristics of each protein rather than relying on a one-size-fits-all styling approach. I refined techniques for balancing color, texture, and lighting to ensure the ingredients remained visually appealing while fitting seamlessly within an established packaging system. This project further strengthened my ability to create cohesive imagery across an entire product line while giving each recipe its own distinct visual identity.
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