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Petco Wholehearted - Limited Ingredient Diet - Lamb and Brown Rice
Published on: July 13th, 2026
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Creative Style
This project focused on creating approachable, trustworthy imagery that consumers could instantly recognize and connect with. By carefully styling each ingredient to showcase its natural color, texture, and freshness, I helped create packaging that communicates both quality and nutritional value. I enjoy collaborating with brands to develop imagery that not only looks beautiful but also builds confidence in the product before it's ever opened.
This project reinforced the importance of styling familiar ingredients in a way that feels authentic and inviting while remaining visually impactful on retail packaging. I refined my ability to balance composition, color, and scale so each ingredient supported the overall brand message without competing for attention. Working within established packaging guidelines also strengthened my understanding of creating imagery that is both creatively engaging and commercially effective.
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