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Petco Wholehearted - Limited Ingredient Diet - Lamb and Sweet Potato
Published on: July 13th, 2026
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Creative Style
Lamb presents its own unique styling challenges, requiring careful preparation to showcase its rich texture and natural color without overwhelming the composition. My focus was on creating a balanced arrangement that highlighted the product's premium ingredients while maintaining a clean, approachable aesthetic. I enjoy finding the balance between artistry and commercial objectives, ensuring each image is both visually compelling and aligned with the brand's messaging.
This project deepened my understanding of styling richly colored proteins for commercial packaging while maintaining consistency across a multi-product campaign. I refined techniques for controlling texture, composition, and color balance so the ingredients photographed naturally and complemented the packaging design. Working on multiple recipes reinforced the importance of creating a cohesive visual system while allowing each product to communicate its own unique identity on the shelf.
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