"Pizza Craft" concept for King Arthur Flour
Published on: July 12th, 2021
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Sandra W
New York City, United States
User Professional Area
Food / Beverage Stylist
User Group
Food Creatives / Artists / Talent

"Pizza Craft" concept for King Arthur Organic

I had originally conceived & storyboarded the idea as part of a suite of organic product spots. John's dynamic shooting style expanded the concept. The story | philosophy of organics and craft blossoms at the core. John McCabe, Director/Camera/DoP Charles Nordeen, Editor, Colorist, Soundtrack

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