Slackers Brewing Co. is a home-brew operation transitioning to a brewery taproom and gathering spot. Owner Derek specializes in malty and rich beers, and experimentation in the craft of brewing. People tend to associate craft beers with bitter hoppy beers and are pleasantly surprised when Slackers beer focuses more on the malts with a balanced hop mix. The ethos at Slackers is a work hard play hard mentality, balanced with an approachable friendliness. The key guiding idea was ‘comfortably adventurous.’ My design approach was to keep things casual and colorful, but still professional. The hand-drawn but not messy feel of the main type in the logo balances with the clean sans serif of the secondary text. The bright color palette of the logo and labels is bold without being off-putting. The beer ring motif is a nice subtle industry nod throughout the brand suite. Aside from helping them get their launch website up and running, I’ve also been consulting on how to apply their logo/branding to signage and merchandise. Launch website is live at slackersbrewing.com. Buildout on Slackers physical location is underway, with a target opening date of later in 2021.
I've loved helping owner Derek shape and build his brand! He's been an absolute pleasure to work with, and hasn't hesitated to seek my advice on applying his branding to areas I don't normally have the opportunity to consult on - including a mural in his physical location, and a tattoo design for himself!
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