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For Veggies Made Great, a brand built around sneaking real, whole vegetables into everyday food without sacrificing taste, I shot lifestyle photography featuring models, including kids, for their website, social channels, and international print advertising. I built out a range of real-life scenes (breakfast rushes, snack time, family moments) to show how their veggie-forward products fit naturally into the lives of the health-conscious families they're made for.
This project sharpened my ability to direct non-professional talent, including children, on set, and to balance genuine, candid-feeling moments with the polish a national retail brand needs.
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