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Why do I eat InreEdible Phoode?
Published on: February 20th, 2023
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Food P
Los Angeles, United States
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Director / Food / Beverage Photographer / Food / Beverage Stylist
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Food Creatives / Artists / Talent
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I produced, directed and styled this video to pitch the concept to brands manufacturing plants based meat. While IncrEdible Phoode isn't a real brand this creative allows the consumers to put themselves into the character "Gloria's" shoes and see how + why the plant-based meat product is used by her on a day-to-day basis. The plan was to produce more engaging and funny Gloria-like stories of authentic people who enjoy eating IncrEdible Phoode.

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