I produced, directed and styled this video to pitch the concept to brands manufacturing plants based meat. While IncrEdible Phoode isn't a real brand this creative allows the consumers to put themselves into the character "Gloria's" shoes and see how + why the plant-based meat product is used by her on a day-to-day basis. The plan was to produce more engaging and funny Gloria-like stories of authentic people who enjoy eating IncrEdible Phoode.
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