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Dah!
Published on: February 8th, 2026
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Creative Style
Directing the styling and lighting for DAH!'s India-inspired yogurt and lassi campaign was a vibrant fusion of authentic cultural heritage with modern, crave-worthy appeal. I focused on soft, ethereal natural light—primarily diffused window and overhead sources with gentle reflectors—to create a fresh, luminous glow that highlighted the creamy textures, probiotic richness, and real-fruit intensity without harsh shadows or artificial gloss. This approach let the signature warm pastels of the bottles (with their intricate mandala-inspired patterns and golden accents) and the lush colors of flavors like Alphonso mango, strawberry with mint, and vanilla cardamom shine authentically, evoking the slow-cultured tradition of Indian dahi while feeling contemporary and approachable.
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