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As the photographer and stylist for Frentel Butter's campaign, I directed a rustic, elegant, and richly appetizing mood with soft, natural diffused lighting from overhead and side sources to create a warm, inviting glow that accentuates the butter's creamy texture, golden hue, and luxurious sheen while keeping compositions crisp, shadow-minimal, and mouthwatering. Styling celebrated authentic French Normandy heritage through moody, textured backdrops in earthy grays and woods, fresh seasonal ingredients like figs, peaches, thyme, rosemary, carrots, corn, arugula, and charcuterie, and dynamic yet refined arrangements—melting pats atop grilled steak and roasted veggies, generous spreads on toasted bread, vibrant flat-lays with produce and herbs, and branded gold-and-green packaging prominently featured—to evoke premium, indulgent simplicity, superior cultured flavor from grass-fed milk, and timeless culinary joy perfect for highlighting Frentel's all-natural, slow-churned excellence in foodservice, retail, and social storytelling.
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