Del Real Foods - Freshness
Published on: September 21st, 2021
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Uriah H
Los Angeles, United States
User Professional Area
Director / Food Video / Cinematographer
User Group
Food Creatives / Artists / Talent

This was a fun and colorful shoot for Del Real Foods, inspired by the pop art colors of Central American homes. StickDocs agency (out of Denver) reached out with the client and concept in place. I simply stepped in as Director/Producer. While gathering the Los Angeles based crew, I worked on developing the technical aspects of the shoot with the StickyDocs team. Together the DP and I established the lighting and camera looks to achieve the client's desired results. The tone of these spots is light and playful, an homage to pop art and the vibrant colors of Central America and Latinix culture.

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