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Hendricks Gin
Published on: September 26th, 2020
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Sarah H
Philadelphia, United States
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Hendrick’s Gin was created by Quaker City Mercantile in 2001 and subsequently turned the gin world upside down. It’s a strange and whimsical brand: the curlicue mustache seated playfully above the traditional British spirits’ stiff upper lip. The complex and idiosyncratic nature of the brand invites consumers to enter an unusual world where anything can happen.My work for this brand consists of product development, campaign ideation and launch, event & environmental design, packaging, print ads, digital ads, internal & legal communications, client presentation, & social media content.

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