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Published on: April 23rd, 2020
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Frank A
Tucson, United States
User Professional Area
Director / Food / Beverage Photographer / Food Video / Cinematographer
User Group
Food Creatives / Artists / Talent
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This was a spec commercial I directed for MMA fighter Conor Mcgregor's Whiskey brand PRoper No. Twelve in late 2019. It also happened to be my first time working with a cinebot as well as the Phantom Flex. I spent several weeks planning this shoot with the folks at Modern Studio and I'm so excited to share it with the world.

This spot was one of three that I shot over a five day period. Prior to this I had very little experience working with high speed cameras and zero experience working with a Cinebot. The biggest area of growth for me was understanding how long each shot needed to be set up and the time it took to run through the motions of the cinebot. It was certainly an experience that I can build upon as I continue my journey as a Tabletop director.

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Food Creative: Frank A

Focus Area: Tabletop Direction Food Video Editing Food Set Design

Creative Style: Lifestyle Advertising Brand Narrative / Story

Unique Skills: Conceptual Food Arranging Tabletop SFX

Media: Social Media Commercial Spot Food Service Space

Phoode Tags: Beer American Cuisine Cooking Food Casual Dining Restaurant Pasta / Noodles Pizza Raw Ingredients Salad Dinner

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Cuisinart

Food Creative: Frank A

Focus Area: Tabletop Direction Macro Food Photography Food Video Editing

Creative Style: Hip Commercial Entertaining

Unique Skills: Food / Culinary SoundFX Tabletop SFX

Media: Social Media Cookware / Tableware Kitcheware

Phoode Tags: Cooking Food Family Meal Fine Dining Restaurant Savory Fish / Seafood Meat / Poultry Dinner Lunch Food Texture

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