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Pizza campaigns
Published on: March 18th, 2020
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David F
San Francisco, United States
User Professional Area
Director / Food / Beverage Photographer / Food Video / Cinematographer
User Group
Food Creatives / Artists / Talent
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Pizza campaigns

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Pizza imagery presents many conflicting issues. Do you show the whole pizza (consumer value)? Or, do you zoom in to show the elements, creating greater appetite appeal? Do you feature the cheese, the sauce, or the toppings? Cheese and sauce are shiny, both desaturate the image while toppings have more color (and probably more appetite appeal). Decisions, decisions....

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Unique Skills: Professional Food Styling Techniques

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Phoode Tags: Italian Cuisine Savory Pizza

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Fire and food.

Food Creative: David F

Focus Area: Art Direction Creative Direction Commercial Food Photography

Creative Style: Advertising

Unique Skills: Professional Food Styling Techniques

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Phoode Tags: Italian Cuisine Street Food Diner Pizza Dinner

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Food Creative: David F

Focus Area: Creative Direction Commercial Food Photography

Creative Style: Classic Advertising Brand Narrative / Story

Media: Magazine Various Marketing Collaterals Packaging

Phoode Tags: American Cuisine Paleo Diet BBQ / Grilling Food Cooking Food Prepping Food Food Product Restaurant Savory Burgers Lunch

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