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Our friends at We Are Creation are experts in brand activation for the drinks industry. They approached Coolbox to help them make a little ‘sizzle reel’ to show off some of their best projects of past few years. The brief was simple enough; create a series of nice scenes with a selection of the agency’s best barware and brand elements. Simple enough? We thought it needed a little extra ‘je nais se quois’ to make it really sing. This came in the form of super slow motion destruction.
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