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CPG Brands: Don’t Treat Humans as Machines for Consuming your Food and Beverage Products 🤖🍭
Published: July 30, 2024 by: Marta Fowlie
Focus Area: Food Marketing, Food Marketing Advertising, Food Marketing Branding, Food Marketing Influencer, Food Photography Product, Food Research Market
Blog segment: From the Founder of Phoode
Tags: Beverage CPG, children, cpg, Food CPG, kidds food
Content Format: Opinion
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The Commoditization of Food & Beverage CPGs: A Critical Look at Modern Food Branding
Published: April 23, 2024 by: Marta Fowlie
Focus Area: Food Design, Food Marketing, Food Marketing Advertising, Food Marketing Branding
Blog segment: From the Founder of Phoode
Tags: Beverage CPG, beverage packaging, beverage startup, content marketing, cpg, food advertising, Food CPG, food innovation, food marketing, food startup, foodtech
Content Format: Opinion
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Coca-Cola’s Creative Triumph Over the Monotony of Rows of Soda Cans at Erewhon’s Market
Published: April 15, 2024 by: Marta Fowlie
Focus Area: Food Design, Food Marketing, Food Marketing Advertising, Food Marketing Branding
Blog segment: From the Founder of Phoode
Tags: beverage, Beverage CPG, beverage packaging, beverage startup, coca-cola, cpg, Food CPG, foodtech, soda, soda bottles
Content Format: Opinion
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Appetite Appeal in Food Photography: The Lost Art That Has Driven Billions in Food Product Sales
Published: May 25, 2023 by: Marta Fowlie
Focus Area: Food Marketing, Food Marketing Advertising, Food Photography Advertising, Food Photography Commercial, Food Photography Product, Food Research Market, Food Styling
Blog segment: From the Founder of Phoode
Tags: Appetite Appeal, Beverage CPG, fast food restaurant, Food CPG
Content Format: Creative Market Trends Food
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The Principles of Legally Trouble-Free Content Marketing and Advertising for Food & Beverage Brands
Published: April 19, 2023 by: Marta Fowlie
Focus Area: Food Marketing, Food Marketing Advertising, Food Photography Advertising, Food Research Market, Food Styling
Blog segment: Trends in Food Advertising
Tags: Beverage CPG, content marketing, false advertising, Food CPG
Content Format: Creative Market Trends Food, Tips & Advice
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3 reasons why food and beverage CPG brands don’t see ROI on their content marketing
Published: March 17, 2023 by: Marta Fowlie
Focus Area: Food Marketing, Food Marketing Advertising, Food Marketing Branding, Food Marketing Influencer, Food Research Market, Food Video Creative Direction
Blog segment: From the Founder of Phoode
Tags: Beverage CPG, cookware, cpg, Food CPG, high ROI content, kitchenware props
Content Format: Tips & Advice
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An encouraging diary of a food photoshoot in the age of Covid19
Published: April 10, 2020 by: David Fisher
Focus Area: Food Direction Creative, Food Marketing Advertising, Food Photography Advertising, Food Styling
Blog segment: Food Photography Job Market
Tags: burger, covid19 tips, hamburger, mushroom, sausage
Content Format: Behind the Scenes
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The Art and Science of Commercial Pizza Photography
Published: March 31, 2020 by: David Fisher
Focus Area: Food Direction Art, Food Direction Creative, Food Marketing Advertising, Food Photography Advertising, Food Photography Commercial, Food Styling
Blog segment: Creative Techniques in Food Photography
Tags: Pizza, Round Table Pizza
Content Format: Tips & Advice
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“Advertising Food Photography” Makes Mouths Water and Opens Wallets
Published: November 20, 2019 by: Phoode
Focus Area: Food Marketing Advertising, Food Photography Advertising
Blog segment: The Food Photographer’s Vocabulary
Tags: food advertising, food photography tips and tricks, food styling tips and tricks
Content Format: Dictionary
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Norman Rockwell and the Golden Age of Classic Food Illustration
Published: August 05, 2019 by: Joe
Focus Area: Food Illustration Pencil, Food Marketing Advertising
Blog segment: Trends in Food Advertising
Tags: american cusine, corn, sandwich, turkey
Content Format: Creative Inspiration, Food Creatives Profile
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The Impossible Burger’s Vegan Food Advertising for the Masses
Published: July 23, 2019 by: Chandler
Focus Area: Food Marketing Advertising, Food Photography
Blog segment: Trends in Food Advertising
Tags: food photography tips and tricks, food styling tips and tricks, vegan burger, vegan food, vegetarian burger, vegetarian food
Content Format: Creative Market Trends Food