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Glenmorangie Scotch Whisky
Published on: June 30th, 2022
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This is one of my favorite shots of all time. The inspiration was - clearly- a kaleidoscope- which is a Scottish invention. Glenmorangie gave us full creative control. Dario and I spent a week building and testing at my Brooklyn studio. In the end, most of this is captured in camera. We mounted a 2’ long kaleidoscope inside a clear acrylic cylinder, and used a set of skateboard trucks and wheels as a cradle so it would rotate around the center axis. It was powered by an electric drill to spin the whole unit. At the front end of the kaleidoscope was the camera (a Hasselblad h4/50) and at the back we made a composition of Glenmorangie 18 bottles for the scope to “see” (a crop in closeup would be great here). For the bottle, we created an even larger kaleidoscope that would fit the bottle, and printed the final background plate out onto backlit film and placed it behind the bottle so the bottle has the correct pattern in the glass. It helps make a believable image.
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