Sign in
Tequila Avion - 15 Second Spot - Ogilvy - Pernod Ricard
Published on: July 1st, 2022
633
0
Share Project
Focus Area
Creative Style
Unique Skills
Ogilvy Chicago was looking to launch an international advertising campaign for an award-winning Tequila brand, Avion. The brand wanted to step away from its regular social media & celebrity influencer campaign to do something different. The world of tequila is filled with cliches—celebrity brands, pictures of agave fields and farmers. The goal was to leave the expected behind and change the perception of Avion to become noted as a top-shelf liquor and inculcate a modern Mexican aesthetic to display its roots. This was a large-scale operation with constant mediation between the brand, the agency reps and Timothy Hogan Studios. Good communication and collaboration between all parties was critical to our success. Due to the nature of this shoot, Tim created a Directors Treatment for Ogilvy outlining all the elements of the shoot in detail—from the shot list and the glassware to the backgrounds to be used on set. Tim and his SFX artist Jeremy spent a week testing the shots in the studio so that the shots had been perfected before the actual shoot.
Client: Tequila Avion, Pernod Ricard Agency: Ogilvy Chicago Studio: Timothy Hogan Studio Director: Timothy Hogan Executive Producer: Maggy Lynch-Hartley Creative Director: Michael Blocher Creative Director: Geoff Berg Creative Director: Amy Medellin Production: Dario Diovisalvi Production: Gerardo Alcantar Robot Operator: Nate Fu SFX: Jeremy W McCarter Styling: Kimberly Swedelius BTS Wizard: Matt Genecov Styling Assistant: Michael Walker Camera Op: Carlos Suarez Grip & Lighting: David Goodman Best Boy: Jon Taylor Post Production: Optimus Rental House: Panny Hire Camera Hire
Timothy's Top Projects
0
705
Robert Mondavi® x Bernardaud® NFT Collection
Food Creative: Timothy H
Tabletop Direction Cinematography / Direction of Photography Food Product Photography
Cinematic Futuristic Advertising
Food Illusions Food Mosaics Tabletop SFX
Branded Website Magazine Various Marketing Collaterals
Alcoholic Drink Cocktail Liquor American Cuisine Harvesting Food
Robert Mondavi Winery
Food Creative: Timothy H
Cinematography / Direction of Photography Macro Food Photography Natural Light Food Photography
Natural Light Timeless Advertising
Food Illusions Specialty Liquid Pouring Tabletop SFX
Branded Website Digital Product Food Magazine
Alcoholic Drink Cocktail Liquor American Cuisine French Cuisine Mediterranean Diet Harvesting Food Family Meal Cocktail Party / Dinner Party Food & Travel
Log In
or
Join Free
to post a comment
There are no comments...
Congrats!
Your project has been successfuly published. Share it with friends to attract more attention to your work and reture to your profile to publish another one.
Back to Profile