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O'Dang Hummus Dressing
Published on: February 8th, 2026
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Working on the O'Dang Hummus Dressings campaign was pure creative fun and full of flavor energy. O'Dang is a plant-based brand that turns salads, dips, and everyday meals into something exciting with chickpea-based, low-calorie dressings and mayo alternatives. They skip dairy, eggs, and preservatives while delivering creamy texture and bold taste. I loved channeling their playful, vibrant personality into eye-catching setups. We turned bottles into lively characters: one chilling in a mini beach scene complete with toy hammocks, sandcastles, and summer vibes; another shaped into a giant carrot built from fresh broccoli florets and carrot slices to spotlight real ingredients. We spelled out "Plant Based" with whole chickpeas surrounded by colorful veggies, built a fun yet delicious charcuterie skull for seasonal appeal, and arranged pizza toppings to spell "ODANG" in a shareable, viral-ready way. The biggest challenge was balancing high-energy concepts with precise lighting to show off the dressings’ glossy pours and mouthwatering drizzles on burgers, nachos, loaded salads, and more, all while staying true to their gluten-free and vegan-friendly identity. This project delivered standout e-commerce visuals and sparked strong social engagement with images that make healthy eating feel irresistibly fun and approachable.
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